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Privacy policy

PRIVACY POLICY

Last Updated: August 1, 2026

The Sour Moose Inc. (“The Sour Moose,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (the “Services”).

The Sour Moose is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit or use our website, make a purchase or other transaction online or in store, participate in our rewards program, subscribe to marketing communications, contact us, or otherwise interact with The Sour Moose.

We handle personal information in accordance with applicable Canadian privacy laws, including Alberta’s Personal Information Protection Act (“PIPA”) and, where applicable, other privacy and data protection laws.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, processing, disclosure, or retention of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy and our practices regarding personal information.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be used to identify you.

Depending on how you interact with us, we may collect or process the following categories of personal information:

  • Contact Information: Your name, billing address, shipping address, telephone number, and email address.
  • Payment and Transaction Information: Payment method, transaction details, payment confirmation, refunds, and other information associated with processing a transaction. Complete payment card information is generally processed by our payment service providers rather than stored directly by The Sour Moose.
  • Account Information: Where applicable, login information, preferences, settings, and information associated with an active customer account.
  • Purchase and Transaction Information: Products you view, place in your cart, purchase, return, exchange, or cancel, as well as previous transactions.
  • Rewards and Loyalty Information: Where you voluntarily participate in our rewards program, information necessary to identify your rewards account, record eligible purchases, calculate rewards, and redeem rewards.
  • Communications With Us: Information you provide when contacting us regarding an order, customer service inquiry, complaint, privacy request, or other matter.
  • Device and Technical Information: Information about your device, browser, network connection, IP address, cookies, and other online identifiers.
  • Usage Information: Information regarding how and when you interact with or navigate the Services, products or pages you view, referring websites, and other website activity.
  • Marketing Information: Your marketing preferences, consent status, subscription status, and engagement with marketing communications where applicable.

We limit our collection of personal information to information reasonably necessary for the purposes identified in this Privacy Policy or otherwise permitted or required by law.

Personal Information Sources

We may collect personal information:

  • Directly from you, including when you make a purchase, create an account, participate in our rewards program, subscribe to marketing communications, contact us, or otherwise provide information to us.
  • Automatically through the Services, including from your device when you visit or use our website and through cookies and similar technologies.
  • From service providers acting on our behalf, including where they process transactions or provide ecommerce, payment, shipping, communication, rewards, technology, analytics, security, advertising, or other services necessary to operate our business.
  • From other sources where you have directed or consented to the collection or where otherwise permitted or required by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information to:

  • Process purchases and payments.
  • Fulfill orders.
  • Arrange shipping and delivery.
  • Send order confirmations, receipts, tracking information, and shipping notifications.
  • Process refunds, returns, exchanges, or cancellations where applicable.
  • Maintain customer accounts where applicable.
  • Provide customer service.
  • Maintain purchase and transaction history.
  • Administer our voluntary rewards and loyalty program.
  • Provide, secure, maintain, personalize, and improve our Services.
  • Send marketing and promotional communications where you have consented or where otherwise permitted by law.
  • Detect, investigate, prevent, or respond to fraudulent or unauthorized activity.
  • Respond to customer inquiries, complaints, and privacy requests.
  • Maintain business, transaction, accounting, and tax records.
  • Respond to payment disputes or chargebacks.
  • Resolve disputes.
  • Enforce our agreements and policies.
  • Protect our business and legal rights.
  • Establish, exercise, or defend legal claims.
  • Comply with applicable laws, regulations, court orders, lawful government requests, and other legal obligations.

We will not use personal information for a materially different purpose without obtaining any consent required by law, unless the use is otherwise permitted or required by law.

How We Disclose Personal Information

The Sour Moose does not directly sell or rent customer lists, names, mailing addresses, email addresses, telephone numbers, or other customer information to third parties.

We use third-party service providers where reasonably necessary to operate our business and provide the Services. These may include:

  • Ecommerce and online store platforms.
  • Point-of-sale providers.
  • Payment processors.
  • Email and customer communication services.
  • Loyalty and rewards program providers.
  • Shipping, courier, fulfillment, and delivery services.
  • Website hosting and technology providers.
  • Analytics providers.
  • Advertising and personalization technology providers.
  • Security and fraud prevention providers.
  • Accountants, lawyers, insurers, and other professional advisers.
  • Other service providers reasonably necessary to operate our business.

Depending on the service provided, these providers may process information such as your name, email address, telephone number, billing or shipping address, order information, transaction information, purchase history, rewards information, website activity, device information, or online identifiers.

We may also disclose personal information:

  • When you direct, request, or consent to the disclosure.
  • As necessary to fulfill, ship, or deliver an order.
  • To professional advisers where reasonably necessary.
  • To comply with applicable law, legal process, or lawful requests from authorities.
  • To investigate or prevent fraud, theft, unauthorized transactions, or unlawful activity.
  • To respond to payment disputes or chargebacks.
  • To enforce our Terms of Service or other policies.
  • To protect the rights, safety, or property of The Sour Moose, our customers, employees, or others.
  • In connection with a proposed or completed sale, merger, financing, restructuring, bankruptcy, or transfer of all or part of our business, as permitted by law.

Advertising, Personalization, and Analytics

We may use Shopify and other technology providers to understand how visitors interact with our website, perform analytics, improve and personalize the Services, and support advertising and marketing activities.

Certain technologies may collect or process information through cookies, pixels, online identifiers, and similar technologies. This may include:

  • Device and browser information.
  • IP address and online identifiers.
  • Interactions with our website.
  • Pages and products viewed.
  • Shopping activity and purchases.
  • Referring websites.
  • Other website activity.

Certain Shopify features, including Shopify Network Intelligence, may process information regarding your interactions with our store together with information from your interactions with Shopify and other Shopify merchants to provide, protect, personalize, and improve Shopify services and features, including analytics, personalization, advertising, and marketing functionality.

The Sour Moose does not directly sell customer lists, names, mailing addresses, email addresses, or telephone numbers to advertising companies.

However, privacy laws in certain jurisdictions may define some disclosure or processing of online identifiers, cookie information, website activity, or similar information for targeted or personalized advertising as a “sale,” “sharing,” “targeted advertising,” or similar activity, even where no money is exchanged for the information.

Where applicable law provides a right to consent to, restrict, or opt out of these activities, applicable privacy controls will be provided or honoured as required by law.

Relationship With Shopify

The Services are hosted and powered by Shopify.

Shopify collects and processes personal information regarding your access to and use of the Services in order to provide, protect, personalize, and improve the Services.

Information you submit through the Services may be transmitted to and processed by Shopify and its service providers, including in countries other than Canada.

Shopify may process information about your interactions with our store together with information from your interactions with Shopify and other Shopify merchants. This processing may be used to provide, protect, personalize, and improve Shopify services and features, including analytics, personalization, advertising, and marketing functionality.

In circumstances where Shopify independently determines the purposes and means of processing personal information, Shopify is responsible for its processing of that information, including responding to applicable requests regarding that processing.

Additional information regarding Shopify’s handling of consumer personal information and available privacy controls is available through Shopify’s Consumer Privacy Policy and Privacy Portal.

Payment Processing

Payments are processed using third-party payment processing and point-of-sale services.

Depending on how you make a purchase, payment providers may process information necessary to authorize and complete the transaction.

The Sour Moose does not generally receive or store complete payment card numbers.

We may retain information associated with a transaction, including:

  • Transaction amount and date.
  • Payment method type.
  • Payment status.
  • Transaction identifiers.
  • Refund information.
  • Other information reasonably necessary or permitted for accounting, business records, fraud prevention, dispute resolution, or legal compliance.

Shipping and Delivery

When you place an order requiring shipment or delivery, information necessary to fulfill that order may be provided to shipping, courier, logistics, fulfillment, or delivery providers.

This may include:

  • Your name.
  • Shipping address.
  • Telephone number.
  • Email address.
  • Shipment and tracking information.
  • Other information reasonably necessary to process, deliver, and track your shipment.

Shipping and delivery providers may process this information according to their own legal and operational requirements.

Rewards and Loyalty Programs

Participation in The Sour Moose rewards or loyalty program is voluntary.

If you participate, personal information may be processed by us and a service provider acting on our behalf to:

  • Identify your rewards account.
  • Record eligible purchases.
  • Calculate or maintain rewards balances.
  • Redeem rewards.
  • Administer the program.
  • Protect the program from misuse or fraud.

You may request to discontinue participation in our rewards program.

Certain information may nevertheless be retained where reasonably necessary, permitted, or required for accounting, tax, fraud prevention, dispute resolution, or other legal or recordkeeping purposes.

Marketing Communications and Consent

We may send promotional electronic communications where you have consented or where otherwise permitted by applicable law, including Canada’s Anti-Spam Legislation (“CASL”).

You may withdraw your consent to receive promotional communications at any time by using the unsubscribe option included in our communications or by contacting us. We will process unsubscribe requests without delay and, in any event, no later than 10 business days after receiving the request, as required by Canada’s Anti-Spam Legislation (“CASL”)

We may use third-party service providers to send and manage marketing communications on our behalf.

We do not sell our customer mailing lists.

Withdrawing from marketing does not prevent us from sending non-promotional communications relating to:

  • Orders and transactions.
  • Shipping and delivery.
  • Payments and refunds.
  • Customer service matters.
  • Product safety or recalls.
  • Other communications permitted or required by law.

We may retain records of marketing consent, subscription status, unsubscribe requests, and withdrawal of consent where reasonably necessary to administer your communication preferences and demonstrate compliance with applicable law.

A request to unsubscribe or delete personal information does not necessarily require deletion of information reasonably necessary to document and honour your marketing preferences or withdrawal of consent.

Cookies, Analytics, Personalization, and Advertising

We and our service providers, including Shopify, use cookies and similar technologies to:

  • Operate our website and provide essential website functionality.
  • Remember preferences.
  • Protect against fraud.
  • Perform analytics.
  • Understand how visitors interact with our Services.
  • Personalize the shopping experience.
  • Support advertising and marketing activities.
  • Measure advertising effectiveness.

Some cookies and similar technologies are necessary for our website and Services to function properly. Others may be used for analytics, personalization, marketing, and advertising.

Information collected through these technologies may include:

  • Your IP address.
  • Device and browser information.
  • Online identifiers.
  • Website activity.
  • Pages or products viewed.
  • Interactions with our website.
  • Referring websites.
  • Shopping activity.
  • Other information about how you use our Services.

Shopify and certain technology or advertising partners may process information collected through cookies and similar technologies to personalize your experience, perform analytics, measure advertising effectiveness, and show advertisements that may be more relevant to your interests.

Certain Shopify features, including Shopify Network Intelligence, may use information regarding your interactions with our store together with information from Shopify and interactions with other Shopify merchants to provide, protect, personalize, and improve Shopify services and features, including advertising and marketing functionality.

The Sour Moose does not directly sell customer lists, names, mailing addresses, email addresses, or telephone numbers to advertising companies.

However, under the privacy laws of certain jurisdictions, disclosure or processing of online identifiers, cookie information, website activity, or similar information for targeted or personalized advertising may legally be defined as a “sale,” “sharing,” “targeted advertising,” or similar activity, even where no money is exchanged.

Depending on where you reside, you may have the right to consent to, restrict, or opt out of certain uses of cookies, personal information, targeted advertising, or data sharing.

Where required by applicable law, our website will provide applicable cookie consent, preference, or data-sharing opt-out controls. Where consent is required, applicable technologies will be used in accordance with the choices you make through those controls.

Where supported and required by applicable law, recognized browser-based privacy preference signals, such as Global Privacy Control (“GPC”), may also be treated as an opt-out request for the browser and device from which the signal is received.

You may also manage or block certain cookies through your browser settings. Disabling necessary cookies or technologies may affect the availability or functionality of portions of our website.

Reviews and Public Content

If you voluntarily submit a product review, testimonial, social media interaction, comment, photograph, or other content intended for public display, information you choose to make public may be visible to other users or members of the public.

Please do not include sensitive or confidential personal information in content intended for public display.

Where content is submitted through an independent third-party platform, that platform’s own privacy practices may also apply.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated independently by third parties.

If you follow a link to a website or service not controlled by The Sour Moose, you should review that organization’s privacy and security practices.

We are not responsible for the privacy practices, security, accuracy, or content of independent third-party websites or services.

Our inclusion of a link does not necessarily constitute an endorsement of that third party.

Children’s Personal Information

The Services are intended for general retail customers and are not specifically directed toward children.

We do not knowingly collect personal information directly from children for marketing purposes without appropriate authorization or consent where required by law.

If you are a parent or legal guardian and believe that a child has provided personal information to us, you may contact our Privacy Officer to request that we review and, where appropriate, delete the information.

Security of Your Information

We use reasonable administrative, technical, and physical safeguards appropriate to the nature and sensitivity of personal information in our custody or control.

We also rely on established service providers to protect information processed through their systems.

However, no method of electronic transmission, processing, or storage can be guaranteed to be completely secure.

If we become aware of a privacy breach, we will investigate and take appropriate action. Where notification to affected individuals or a privacy regulator is required by applicable law, we will provide the required notification.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by law.

Certain information relating to completed purchases and transactions may be retained for:

  • Tax and accounting requirements.
  • Business recordkeeping.
  • Regulatory requirements.
  • Fraud prevention.
  • Payment disputes and chargebacks.
  • Refunds and customer service matters.
  • Legal claims or disputes.
  • Product safety or recall obligations.
  • Other purposes permitted or required by law.

Accordingly, a request to delete personal information does not necessarily require us to delete a completed transaction or information that we are legally required or reasonably permitted to retain.

Information retained solely for legal, tax, accounting, fraud prevention, dispute resolution, or similar recordkeeping purposes will not be used for unrelated marketing purposes.

When personal information is no longer reasonably required or permitted to be retained, we will take reasonable steps to securely delete, destroy, or anonymize it as appropriate.

Customer Accounts and Customer Records

Creating a customer account is not required for all purchases.

The existence of a customer profile, order record, receipt, transaction history, or other customer information in our business systems does not necessarily mean that you have created or maintain an active online customer account.

You may request closure of an active customer account.

Closing an account does not necessarily result in deletion of completed transaction records or information that we are required or reasonably permitted to retain for legal, tax, accounting, fraud prevention, dispute resolution, or other permitted purposes.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have rights regarding personal information in our custody or control, including:

  • Access: You may request access to personal information we hold about you and, where applicable, information regarding how it has been used or disclosed.
  • Correction: You may request correction of personal information you believe is inaccurate or incomplete.
  • Withdrawal of Consent: Where our collection, use, or disclosure of personal information is based on consent, you may withdraw that consent, subject to applicable legal or contractual restrictions and reasonable notice.
  • Deletion: You may request deletion of personal information we hold about you, subject to applicable retention requirements and exceptions.
  • Marketing Choices: You may withdraw consent to receive promotional electronic communications.
  • Advertising and Cookie Choices: Depending on your jurisdiction, you may have rights to consent to, restrict, or opt out of certain advertising, cookie, personalization, or data-sharing activities.

Privacy rights are subject to applicable law and are not absolute. We may be required or permitted to retain certain information or decline all or part of a request in particular circumstances.

We may need to verify your identity before processing a privacy request.

We will respond to privacy requests within the time required by applicable law.

Deletion Requests

You may request deletion of personal information we hold about you.

When we receive a valid deletion request, we will take reasonable steps to delete, destroy, or anonymize personal information that is no longer reasonably required or permitted to be retained.

This may include applicable information contained in:

  • Marketing systems.
  • Rewards or loyalty systems.
  • Active customer accounts.
  • Other business systems where deletion is appropriate.

We may retain information where reasonably necessary, permitted, or required by law for:

  • Tax and accounting requirements.
  • Required business records.
  • Completed transaction records.
  • Fraud prevention.
  • Payment disputes and chargebacks.
  • Refunds and customer service matters.
  • Legal claims or disputes.
  • Product safety and recall obligations.
  • Other legal or regulatory purposes.

Where personal information must or may appropriately be retained for these purposes, we will limit its use to the applicable purpose and will not use information retained solely for those purposes for unrelated marketing.

Because personal information may be processed by service providers on our behalf, deletion requests may require processing through those providers and may not be completed immediately.

Processing and Storage Outside Canada

Some of our service providers, affiliates of those providers, subcontractors, or technology infrastructure may be located outside Alberta or Canada, including in the United States.

As a result, personal information may be stored or processed outside Canada and may be subject to the laws of the jurisdiction in which it is stored or processed.

Where personal information is processed outside Canada, it may be accessible to courts, law enforcement agencies, government authorities, or other persons in accordance with the laws of that jurisdiction.

Service providers outside Canada may process personal information for purposes including ecommerce hosting and functionality, payment processing, communications, analytics, personalization, fraud prevention, and other services described in this Privacy Policy.

For information regarding service providers outside Canada and the purposes for which information may be processed outside Canada, you may contact our Privacy Officer.

Additional Rights in Other Jurisdictions

The Sour Moose currently sells and ships to customers in Canada.

If you access our Services from another jurisdiction, additional privacy or data protection rights may apply where required by applicable law.

These may include rights relating to:

  • Access.
  • Correction.
  • Deletion.
  • Portability.
  • Restriction or objection to processing.
  • Withdrawal of consent.
  • Targeted advertising.
  • Cookies.
  • Data sharing.

Where applicable law requires specific consent, notices, safeguards, or privacy controls, we will provide them as required.

Business Transfers

If The Sour Moose is involved in a proposed or completed sale, merger, financing, restructuring, bankruptcy, reorganization, or transfer of all or part of our business or assets, personal information may be disclosed or transferred as permitted by applicable law.

Any personal information involved in such a transaction will remain subject to applicable privacy requirements.

Privacy Requests and Identity Verification

Privacy requests may be submitted to our Privacy Officer using the contact information below.

Please provide sufficient information for us to understand and respond to your request.

We may request additional information where reasonably necessary to verify your identity before providing access to, correcting, deleting, or otherwise disclosing personal information.

Information collected for identity verification will be used only as reasonably necessary to verify and process the request or as otherwise permitted or required by law.

We will respond to privacy requests within the time required by applicable law.

Privacy Complaints

If you have a question or complaint regarding how The Sour Moose handles your personal information, please contact our Privacy Officer.

We will review privacy concerns and respond in accordance with applicable law.

If you are not satisfied with our response, you may have the right to contact a privacy or data protection regulator with jurisdiction over the matter.

For matters governed by Alberta’s Personal Information Protection Act, you may contact the Office of the Information and Privacy Commissioner of Alberta.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, service providers, legal requirements, or other operational reasons.

When we make changes, we will post the revised Privacy Policy on our website and update the “Last Updated” date.

Where required by applicable law, we will provide additional notice or obtain consent regarding material changes.

Contact and Privacy Officer

The Sour Moose Inc. has designated a Privacy Officer responsible for overseeing our privacy practices and responding to questions, complaints, and requests regarding personal information.

To exercise a privacy right, make a privacy request, submit a complaint, or ask a question regarding this Privacy Policy, please contact:

Privacy Officer
The Sour Moose Inc.
102 5116 46 Ave
Tofield, Alberta T0B 4J0
Canada

Email: info@sourmoose.ca
Phone: 780-662-0551

The Sour Moose Inc. is responsible for personal information within its custody or control, except where another organization, such as Shopify, independently controls particular processing activities as described in this Privacy Policy.